For once, the Advertising Standards Authority (ASA) has done a good job. Legal loopholes prevent them from doing much about fraudulent advertisements for homeopathy, but they have upheld complaints about the Body Detox Clinic in Newcastle upon Tyne.
“. . .considered that, because the substantiation supplied was anecdotal in nature, it was not robust enough to support the implication that colonic irrigation could relieve the symptoms of: diarrhoea; bloating; haemorrhoids; I.B.S.; colitis; flatulence; bad breath; body odour; headaches; fatigue; M.E.; eczema; psoriasis; dandruff; acne; joint pain; P.M.T; and water retention. Because of that, we concluded that the ad breached the Code.”
If the ASA can do this, why do they do nothing at all about the mountain of mendacious advertisements for “supplements”andÂ cosmetics?